Innovation · Strategy · Transformation
I challenge the status quo by questioning assumptions, exploring non-obvious contexts, and uncovering dormant innovation.
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Two perspectives
As an entrepreneur, I founded OneFood and worked across the full venture lifecycle: from defining the opportunity and building the product to market launch, customer acquisition and growth.
As an intrapreneur, I lead transformation inside established businesses, connecting strategy, digital products, operations and execution.
02 — Selected work
Venture building, digital products, organisational transformation and product innovation.
Reimagining a traditional B2B food company through digital products, new processes and a scalable operating model.
Building a digital food platform from discovery to market launch and more than 100,000 orders across Italy, Austria and Germany.
Designing a digital sales operating system around the real workflow of a distributed commercial team of 30 agents.
Rethinking night-time guidance through light, material properties and an exaptation-led design process.
03 — Core capabilities
Leading projects from initial scope to delivery, aligning stakeholders, managing risks, financing and execution.
Methods, frameworks & tools
Turning change into adoption by aligning people, decisions, communication and new ways of working.
Methods, frameworks & tools
Connecting strategy, digital products, data and operations to reshape how a business creates value.
Methods, frameworks & tools
Turning user needs into clear, useful and consistent digital experiences people want to use.
Methods, frameworks & tools
Moving from insight to testable propositions and products that solve meaningful customer problems.
Methods, frameworks & tools
Redesigning workflows to remove friction, improve performance and enable new operating models.
Methods, frameworks & tools
Building new ventures from customer discovery and business model design to market launch, traction and scale.
Methods, frameworks & tools
04 — Contact
I’m always interested in ambitious ideas, meaningful challenges and opportunities to build what does not yet exist.
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