Question assumptions.
Before accepting the obvious solution, I challenge how the problem has been framed.
Innovation · Strategy · Transformation
Hi! I’m Stefano Capone, an entrepreneur and innovator .
I challenge the status quo by questioning assumptions, exploring non-obvious contexts, and uncovering dormant innovation.
↓01 — How I think
Innovation often starts before invention.
What already exists, but hasn’t been fully imagined yet?
I’m interested in the overlooked potential of technologies, resources, capabilities and ideas — and in finding new contexts where they can create unexpected value.
For me, innovation is not about technology alone. It means questioning assumptions, connecting people and processes, and turning exploration into something concrete.
Explore new contexts.
I look for dormant value in existing technologies, resources, capabilities and ideas.
Make it real.
I connect strategy with execution so ideas become products, systems and businesses that work in the real world.
Core capabilities
Project Management
Leading projects from initial scope to delivery, aligning stakeholders, managing risks, financing and execution.
Methods, frameworks & tools
Agile
Waterfall
Incremental
Hybrid
Scrum
Kanban
Change Management
Turning change into adoption by aligning people, decisions, communication and new ways of working.
Methods, frameworks & tools
Prosci ADKAR
Kotter 8-Step
Lewin
McKinsey 7S
Digital Transformation
Connecting strategy, digital products, data and operations to reshape how a business creates value.
Methods, frameworks & tools
ERP & CRM
E-commerce
System Integration
Automation
Data & AI
UX/UI Design
Turning user needs into clear, useful and consistent digital experiences people want to use.
Methods, frameworks & tools
Figma
Adobe Creative Cloud
Wireframing
Prototyping
Design Systems
Usability Testing
Product Innovation
Moving from insight to testable propositions and products that solve meaningful customer problems.
Methods, frameworks & tools
Design Thinking
Jobs to Be Done
Product Discovery
Lean Startup
MVP
Experimentation
Process Innovation
Redesigning workflows to remove friction, improve performance and enable new operating models.
Methods, frameworks & tools
Process Mapping
BPMN
Lean Management
Value Stream Mapping
Process Reengineering
Automation
Startup & Venture Building
Building new ventures from customer discovery and business model design to market launch, traction and scale.
Methods, frameworks & tools
Business Model Canvas
Customer Discovery
MVP
Go-to-Market
Experimentation
Scaling
Two perspectives
I know what it means to build from zero and to transform what already exists.
As an entrepreneur, I founded OneFood and worked across the full venture lifecycle: from defining the opportunity and building the product to market launch, customer acquisition and growth.
As an intrapreneur, I lead transformation inside established businesses, connecting strategy, digital products, operations and execution.
- Perspective
- Entrepreneurship · Innovation
- Focus
- Innovation · Project Management · Digital Transformation
- Languages
- Italian · English · German
02 — Selected work
From ideas to systems that change how businesses work.
Venture building, digital products, organisational transformation and product innovation.
01 · Business transformation
↗
Capone Food
Reimagining a traditional B2B food company through digital products, new processes and a scalable operating model.
Strategy
Transformation
Operations
02 · Venture building
↗
OneFood
Building a digital food platform from discovery to market launch and more than 100,000 orders across Italy, Austria and Germany.
Founder
Product
Growth
03 · Digital product
↗
OneSales
Designing a digital sales operating system around the real workflow of a distributed commercial team of 30 agents.
CRM
Product
Sales
04 · Product innovation
↗
Aura
Rethinking night-time guidance through light, material properties and an exaptation-led design process.
Exaptation
Research
Material Thinking
03 — Contact
Let’s explore what’s possible.
I’m always interested in ambitious ideas, meaningful challenges and opportunities to build what does not yet exist.
Start a conversation