Create new value from solid surface: for existing clients, new markets and production waste.
PLANIT · Innovation project · 16 weeks
Exaptive innovation · New-market discovery · 2026
Aura.Beyond form.
A project developed for PLANIT to turn a latent capability of Corian into a new night-time experience.
We did not start with a product. We started with a question: what new meanings can a material take on when we stop looking at it only through its established uses?
Explore the project- Company
- PLANIT ↗
- Challenge
- New feasible products, markets and value from waste
- Approach
- Exaptive innovation and technology brokering
- My contribution
- Research, reframing, concept, UX/UI and validation
The material was known.
Its next value was not.
Serve existing clients better
Find new, feasible products that PLANIT could offer to its existing client base by building on current capabilities and relationships.
Reach new clients
Generate product ideas with unique selling points beyond bathroom and kitchen applications, opening access to new markets and user groups.
Turn waste into value
Explore how offcuts and production waste could become valuable products instead of remaining an unavoidable cost of manufacturing.
The human problem we uncovered.
At night, using the bathroom often means choosing between two extremes: moving in darkness with reduced orientation, or switching on a bright light and experiencing a sudden visual change that may also disturb someone sleeping nearby.
Darkness
Reduced orientation and greater uncertainty within the space.
Full light
Intense stimulation, glare and possible light spill into the bedroom.
Sixteen weeks to unlearn the obvious.
The project followed a complete innovation journey: understand the technology, cross industry boundaries, break functional fixedness, select opportunity spaces and validate a concept through evidence.
Understand the potential
Kickoff with PLANIT, investigation of technical properties, limitations and existing uses; benchmarking of analogous technologies and mapping of performance attributes.
Cross boundaries
Interviews with users, designers, architects, buyers and experts outside the usual domain brought perspectives into the project that PLANIT did not encounter every day.
Break functional fixedness
We challenged automatic associations around Corian. Alternative uses, constraint reversal, metaphors and forced analogies revealed non-obvious attributes, users and contexts.
Converge on opportunities
The emerging directions were clustered, compared and narrowed down: first to four areas, then to three promising opportunities assessed through further interviews and shared criteria.
Shape the concepts
We generated multiple applications, early prototypes, storyboards and digital models. Stakeholder feedback helped refine one leading concept and its value proposition.
Validate, iterate, communicate
We tested desirability, feasibility and viability assumptions, analysed evidence, refined the technology and experience, and presented the final concept to PLANIT and the expert jury.
Creativity had criteria.
Every idea had to answer four questions before becoming a project direction.
Originality
Does it genuinely move beyond current uses?
Feasibility
Does it build on available skills and properties?
Value
Does it solve a need with a perceptible advantage?
Potential
Can it unlock new segments and margins for PLANIT?
The turning point
Not “what other sink can we make?”, but “what else could this become?”
Backlit Corian
A property primarily used for aesthetic and decorative effects.
Night-time orientation
Moving through the bathroom without switching on harsh general lighting.
Aura
The sink becomes a warm, subtle and reassuring luminous presence.
This is the exaptation at the heart of the project: an existing property changes function and creates value in a new context. The technology is not pushed into a market; it is reinterpreted through a human need.
Light that does not intrude.
An object that guides.
Backlit Corian
The material's translucency diffuses light through the volume without adding a visually separate lamp.
Warm, adjustable light
A soft, dimmable emission designed to support orientation without the harsh character of general lighting.
Activation before touch
Proximity or motion detection switches Aura on before the person reaches the sink, making the interaction feel natural.
One object, two functions
A sink by day, a luminous guide by night. The solution remains aligned with PLANIT's manufacturing core and material language.
Enter
The person enters the bathroom while their eyes are still adapted to low light.
Detect
Aura senses their presence before they reach the sink.
Orient
The volume lights up gradually and makes the space readable.
Leave
The light fades without switches or additional gestures.
The concept was put to the test.
Perceived comfort
Considered the proposed atmosphere more comfortable than conventional bathroom lighting.
Automatic activation
Preferred a solution that activates automatically during the night-time experience.
Hospitality value
Recognised value in the concept for hospitality and premium environments.
Upgrade intent
Expressed interest in Aura as a potential upgrade to the bathroom experience.
Design rigour
These findings describe concept desirability, not clinical outcomes. Before industrialisation, PLANIT would still need to validate eye-level illuminance, spectrum and melanopic EDI, glare, bedroom light spill, safety and technical integration. This is why dimming is a requirement, not an option.
I designed the journey, not just the outcome.
I connected strategy, research, creativity, UX/UI and feasibility in a clear, progressive and decision-oriented process.
- 01Research designStakeholder definition, boundary interviews, insight collection and synthesis.
- 02Creative facilitationReframing, analogies, functional-fixedness exercises and the opening of new opportunity spaces.
- 03Product & experience designThe Aura concept, interaction logic, lighting requirements and translation of the need into an experience.
- 04UX/UI & prototypingStoryboards, models, touchpoints and materials that made the concept understandable and testable.
- 05Validation & storytellingAssumption testing, interpretation of evidence and the final narrative for PLANIT.
Aura × PLANIT
Innovation means seeing another function where everyone else sees the same object.
An exaptive innovation project, from understanding the material to validating a new experience.